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The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.
Inventory
The total amount of goods and materials held by a company for the purpose of resale or production.
Lower of Cost
An accounting principle that values inventory at the lower of its historical cost or the current market value.
Net Realizable Value
The estimated selling price in the ordinary course of business, less any costs of completion, disposal, and transportation.
Cost of Goods Sold
The immediate expenses related to manufacturing the products a company sells, which consist of materials and labor.
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