In the __________ Approach to Marketing Implementation, Marketing Strategy Is

question 27

Multiple Choice

In the __________ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

• A) implementation by command
• B) implementation through change
• C) implementation through teamwork
• D) implementation through consensus
• E) implementation as organizational culture

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Definitions:

Trademark Logo

A specifically designed sign or emblem that legally identifies goods, services, or a company as being unique or proprietary.

Intellectual Asset

An intellectual asset is knowledge, information, or a creative expression that has value to an organization or individual and is legally protected, such as patents, trademarks, and copyrights.

Licence

The right to use property in common with others.

Intellectual Property Legislation

Laws that protect creations of the mind, such as inventions, literary and artistic works, designs, symbols, names, and images used in commerce.