Why Is It Important That Marketing Goals Involve Some Degree

question 15

Multiple Choice

Why is it important that marketing goals involve some degree of intangibility?

• A) It makes it more difficult for competitors to determine the firm's marketing strategy.
• B) It makes goals more consistent with the objectives that follow.
• C) It makes goals easier to achieve.
• D) It promotes learning by forcing employees to ask questions about the strategy.
• E) It makes the goal more motivational and promotes continuous improvement

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Definitions:

Ethnic Subcultures

Groups within a larger culture that share distinct heritage, traditions, languages, or social practices.

National Subcultures

Distinct cultural groups within a nation, characterized by their own beliefs, behaviors, and values that might differ from the nation’s dominant culture.

Gender Subcultures

Social groups formed within larger cultures based on gender identities and roles, often having distinct beliefs, practices, and norms.

Minority Subcultures

Groups within a larger culture that maintain unique traditions, values, or behaviors that differentiate them from the majority culture.