Explain Why Marketing Implementation Is Difficult for Many Firms

question 4

Essay

Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

---

Definitions:

Openness To Experience

A personality dimension that involves the willingness to engage in new experiences, embrace novel ideas, and be open-minded.

Declines

The process of diminishing in quality, quantity, or strength over time.

Assertiveness

A characteristic of being self-assured and confident without being aggressive.

Fluctuate

To change or vary irregularly in number, amount, or degree; often used to describe variables that do not remain constant.