In Times Past

question 14

Multiple Choice

In times past. developing and implementing the "right" marketing strategy was all about __________. In today's economy. however. that emphasis has shifted to developing strategies that attract and retain customers over the long term.

• A) aggressive selling in order to maximize sales volume
• B) creating a large number of transactions in order to maximize the firm's market share
• C) conducting extensive research to discover customer needs
• D) making the highest quality product
• E) making products of moderate quality that could be sold at the lowest possible price

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Definitions:

Organizations

Groups or entities that are structured and managed to meet a particular objective or set of objectives, ranging from businesses to nonprofits.

Boss

A person who is in charge of a worker or organization and has the authority to make decisions and give orders.

Explicit Memory

A type of long-term memory involving conscious recall of facts and experiences.

Implicit Memory

Retention independent of conscious recollection. (Also called nondeclarative memory.)