The Role of HRM Is to Define and Guide Managers

question 16

True/False

The role of HRM is to define and guide managers in the selection process.

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Definitions:

Product Guarantees

Promises made by the seller or manufacturer about the quality or lifespan of a product, providing assurance to the buyer.

Salesperson's Presentation Mix

A salesperson's presentation mix involves the combination of verbal communication, visual aids, demonstrations, and personal selling techniques used to effectively engage and persuade a potential customer.

Proof

Evidence or argument establishing a fact or the truth of a statement or proposition.

Conviction

In the conviction step of the prospect’s mental buying process, the salesperson should strive to develop a strong belief that the product is best suited to the prospect’s specific needs. It is established when no doubts remain about purchasing the product.