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In considering the decision to customize or standardize its products the global marketing firm must consider the nature of the product. Some products such as steel, fertilizer and agricultural equipment tend to be less _________________ than products such as food.
Altruism
Unselfish concern for the welfare of others.
Apathetic
Showing or feeling no interest, enthusiasm, or concern.
Consideration
Thoughtfulness and attentiveness toward others; in leadership, it refers to the degree a leader shows concern and respect for followers.
Thrift
The quality of using money and other resources carefully and not wastefully.
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