What Is the Rationale for Global Marketers Targeting Consumers at the Base

question 9

Short Answer

What is the rationale for global marketers targeting consumers at the base of the income pyramid?

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Definitions:

Frustration

A feeling of upset or annoyance resulting from being unable to achieve a goal or satisfy a need.

Instrumental Aggression

Aggression aimed at achieving a specific goal, often involving hurting another as a means to an end rather than as an end in itself.

Dorsal Anterior

Likely refers to areas in the brain's frontal cortex involved in cognitive functions, though the term might be inaccurate as it blends aspects of different regions.

Cingulate Cortex

A part of the brain situated in the medial aspect of the cerebral cortex, involved in emotional regulation, cognitive processing, and autonomic functions.