In Pursuing a Global Marketing Strategy a Firm May

question 1

Multiple Choice

In pursuing a global marketing strategy a firm may:

• A) Standardize its product
• B) Use a consistent brand name
• C) Allow each country manager full autonomy over local marketing strategy
• D) (a) and (b)
• E) (b) and (c)

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Definitions:

Time Orientation

A cultural or individual preference that places importance on the past, present, or future.

Action Horizon

The future time limit within which a plan or project is expected to be completed or a result is anticipated.

Research and Development

represents systematic activities companies undertake to innovate and introduce new products or services, encompassing both the exploration of new ideas and the refinement of existing ones.

Cross-Functional Teams

Groups composed of members from different departments or expertise areas, working together towards a common goal or project completion.