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What Is Global Account Management (GAM)? Identify Two Benefits of GAM

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Short Answer

What is global account management (GAM)? Identify two benefits of GAM for the global marketing firm.


Definitions:

Ethical Tone

The overall ethos or character displayed by an organization or individual, reflecting their stance on ethical principles and moral conduct.

Responsibility

The obligation to carry out tasks and duties ethically and efficiently, often within a specific role or position.

Underlying Human Resource

The fundamental workforce or employee base that supports an organization's operations and strategic objectives.

Effective Hiring

The process of identifying, attracting, and selecting the most suitable candidates for a job in a timely and cost-efficient manner.

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