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Many crustaceans (for example, lobsters, shrimp, and crayfish) use their tails to swim, but crabs have reduced tails that curl under their shells and are not used in swimming. This is an example of ________.
Advertising Campaign
A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An advertising campaign is broadcasted through various media or channels over a specific time frame.
Clickstream
The recording of web pages a user visits, capturing the sequence of clicks or taps a user makes, which helps in understanding user behavior online.
Surf-shopping Behavior
The activity of browsing online stores and websites without the specific intention to make a purchase.
Cross-channel Shopping
The consumer practice of using multiple channels (e.g., online, in-store, mobile apps) to research, compare, and purchase products.
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