If a New Anesthetic Were Developed That Entered the Nerve

question 45

Essay

If a new anesthetic were developed that entered the nerve cells efficiently, why would it be important for the substance to be lipophilic (to dissolve in lipids)?

Appreciate the importance of reader benefits and how to effectively communicate them.

Comprehend the role of deadlines in prompting action from readers.

Grasp how to organize persuasive messages for different audience expectations and reactions.

Recognize the importance of audience analysis in crafting effective persuasive messages.

---

Definitions:

Social Exchange Theory

A theoretical perspective, based on the principle of reinforcement, that assumes that people will likely choose actions that maximize rewards and minimize costs.

Exchange Network

A social structure that consists of individuals or entities sharing resources and services through a system of transactions.

Group Polarization

In group decision making, the tendency for group members to shift their opinions toward a position that is similar to but more extreme than the positions they held prior to group discussion; both the risky shift and the cautious shift are instances of group polarization.

Risky Shift

In group decision making, the tendency for decisions made in groups after discussion to be riskier than decisions made by individual members prior to discussion.