After the Clerk Was Snippy with the Customer, the Customer

question 6

Multiple Choice

After the clerk was snippy with the customer, the customer assumed the salesman was a mean person and did not consider that the clerk could be a nice person having a very bad day. This is an example of _____.

• A) just-world hypothesis
• B) self-serving bias
• C) primacy effect
• D) fundamental attribution error

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Definitions:

Push Strategy

Designed to increase demand by motivating sellers—wholesalers, distributors, or salespeople—to highlight the product, rather than the products of competitors, and thereby push the product onto consumers.

Pulsing Advertising Schedule

A strategy that involves intermittent bursts of advertising, combined with periods of either no advertising or reduced efforts.

Screen Out Messages

The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.

Reminder Advertising

A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.