In Their Investigation of Infant Auditory Perception, DeCasper and Spence

question 130

Multiple Choice

In their investigation of infant auditory perception, DeCasper and Spence (1986) found that infants sucked on an artificial nipple to activate a tape playing _____.

• A) their mother reading any book they had heard her reading in the first week following birth
• B) their mother reading The Cat in the Hat, if she had read it to them during the last 16 weeks of prenatal development
• C) their mother reading The Cat in the Hat, if she had read it to them during the first week following birth
• D) anyone reading The Cat in the Hat, if it had been read to them during the last 16 weeks of prenatal development

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Definitions:

Supply Chain

A network of organizations, people, activities, information, and resources involved in producing and delivering a product or service from suppliers to customers.

Physical Distribution System

The process and logistics involved in moving goods from the point of production to the point of consumption.

Direct Selling

A retail channel for the distribution of goods and services directly to consumers, typically in a non-retail setting.

Direct-Response Retailing

A retail strategy that promotes immediate customer action through direct communication, such as online advertisements or infomercials.