Which of the Following Increases the Effectiveness of an Online

question 13

Multiple Choice

Which of the following increases the effectiveness of an online sales or marketing message?

• A) Send online sales messages only to customers or prospects who have given you permission to send them e-mail marketing messages.
• B) Avoid conveying urgency or setting deadlines as doing so makes the writer appear desperate.
• C) Use a minimum of graphics and as much text as possible.
• D) Make the message formal, focused, and extensive.

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Definitions:

Brand Tracking

The process of monitoring changes in consumer perceptions and attitudes towards a brand over time, often through regular surveys.

Comparative Performance

is the evaluation of the effectiveness or success of a product or service in relation to its competitors.

Health Check

An evaluation or assessment of the current state of health, whether for an individual, system, or organization, to identify areas needing improvement.

Cognitive

Related to the mental processes involved in gaining knowledge and comprehension, including thinking, knowing, remembering, judging, and problem-solving.