If PepsiCo Sets Its Twelve-Pack Price at $3

question 121

Multiple Choice

If PepsiCo sets its twelve-pack price at $3.99 to match the price charged by Coca-Cola,Pepsi is using which of the following pricing methods?

• A) Demand-based
• B) Cost-based
• C) Reference pricing
• D) Competition-based
• E) Price leader

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