Which Pricing Objective De-Emphasizes Price and Can Lead to a Climate

question 127

Multiple Choice

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?

• A) Status quo
• B) Return on investment
• C) Market share
• D) Survival
• E) Cash flow

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Definitions:

Second-Mover

A business strategy where a company follows the lead of the first entrants in a market rather than pioneering a new product or service.

Strategic View

An approach to decision-making that takes into account the broader implications and outcomes of actions, often considering the long-term objectives.

First Move

A strategy or action taken by a player or participant before anyone else in a game or competitive scenario.

Commit

A promise or firm decision to do something.