When Products in an Industry Are Relatively Homogeneous and Price

question 131

Multiple Choice

When products in an industry are relatively homogeneous and price is a key purchase consideration,

• A) competition-based pricing becomes more important.
• B) demand-based pricing dominates pricing decisions.
• C) firms tend to use secondary-market pricing.
• D) cost-based methods like markup pricing are dominant.
• E) customary pricing is often used.