Use the Following to Answer the Questions

question 87

Multiple Choice

Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores.The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores,and would be priced higher than other brands in the store,but a lower price line than the current Ray-Ban lines that are sold through more selective stores.In determining the price for this sunglass line,Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 20.1.Ray-Ban's plan of gathering information about the other brands sold in department stores,including their prices,would most likely be used in a ____ basis for pricing.

• A) Cost
• B) Competition
• C) Demand
• D) Customer
• E) Market

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Definitions:

Complex Learned Behaviors

Behaviors that require extensive learning and coordination of various cognitive processes, often involving multiple steps or sequences.

Species-Typical Behaviors

Innate or instinctual behaviors that are characteristic of and common to all members of a particular species.

Study Of Behavior

The scientific investigation of actions and reactions of organisms, often focusing on humans or animals.

Psyche

The human mind or soul, often used to refer to the mental and emotional aspects of an individual.