Examlex
Because buyers have unlimited purchasing power,they do not have to allocate it to the most desired products.
Rational Decision
Made when an individual, with clear set objectives, uses logic and all available information to choose the best possible outcome from various alternatives.
Error-free Decisions
Decisions that are made without any mistakes, often considered an ideal or theoretical concept in decision-making processes.
Impulse Buying
The act of purchasing items on the spur of the moment, often without prior planning.
Hardwired Heuristics
Cognitive shortcuts or rules of thumb that are ingrained or innate, often leading to quick decision-making or judgments.
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