Danielle Robinson, Account Representative for EXpert Advertising, Tells D'Orazio Tile

question 155

Multiple Choice

Danielle Robinson, account representative for EXpert Advertising, tells D'Orazio Tile Products that she is proposing to use 5 full-page, four-color ads in home-decorating magazines to achieve an increase in consumer and builder inquiries of 15 percent. This approach is an example of which of the following methods of determining advertising expenditure levels?

• A)Competitive parity
• B)Percent of sales
• C)Arbitrary
• D)Affordability
• E)Objective-and-task

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Definitions:

Unemployment

A situation where individuals who are capable of working and are actively seeking a job are unable to find employment.

Labor Force

The sum of individuals in a country or particular region who have jobs or are actively looking for work.

Inflation Rate

The proportionate escalation in prices for goods and services within an economy during a specified time period.

Technological Advance

The improvement or innovation in technology, which contributes to increased productivity, efficiency, and potentially new products or services.