One Objective of Consumer Sales Promotion Techniques Is to Encourage

question 160

True/False

One objective of consumer sales promotion techniques is to encourage patronage for a specific retail store.

---

Definitions:

Schachter's Two-factor Theory

A psychological theory proposing that emotion comes from physiological arousal and a cognitive label of that arousal.

Autonomic Arousal

The response of the autonomic nervous system to stimuli, usually resulting in physical signs of excitement or stress such as increased heartbeat.

Attraction

A force or influence that draws individuals together, which can be based on physical attributes, personality, similarity, or other factors.

Cannon-Bard Theory

A theory of emotion that argues emotions and physiological responses occur simultaneously.