First Union Bank Airs a Series of Radio Ads That

question 46

Multiple Choice

First Union Bank airs a series of radio ads that claim,"We are the friendly bank." This campaign would best be described as ____ advertising.

• A) pioneer
• B) target
• C) product
• D) institutional
• E) comparative

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Definitions:

Deindividuation

A psychological state in which an individual adopts a group identity, losing personal responsibility and inhibitions, often leading to impulsive and deviant behavior.

Abhorring

A feeling of repulsion or strong dislike towards something.

Mood Linkage

The phenomenon where individuals tend to share and synchronize their emotional states with others.

Informational Social Influence

The influence to accept information from others as evidence about reality, often leading to conformity.