The Last Stage in the Development of Any Advertising Campaign

question 162

Multiple Choice

The last stage in the development of any advertising campaign is

• A) creating the advertising platform.
• B) developing the media plan.
• C) creating the advertising message.
• D) evaluating the effectiveness of advertising.
• E) defining the advertising objectives.

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Definitions:

Athletic Performance

The level of achievement and proficiency demonstrated by an athlete or sports participant in competitive settings.

Utility

In economics, the satisfaction or benefit derived from the consumption of goods or services.

Ultimate Consumer

The final purchaser and user of a product or service, as opposed to an intermediary or a business buyer.

Newspaper Reporter

A professional tasked with investigating, writing, and reporting news stories for newspapers or news websites.