After the Target Audience for an Advertising Campaign Has Been

question 70

Multiple Choice

After the target audience for an advertising campaign has been identified and analyzed, marketers should then proceed by

• A) creating the advertising platform.
• B) determining the financial resources available.
• C) defining the advertising objectives.
• D) developing a media plan.
• E) creating an advertising message.

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Definitions:

Human Welfare

The general health, happiness, and safety of individuals and communities.

Office Gang

A group of colleagues who often collaborate or socialize together within a workplace.

Affiliation

A connection or association with a larger organization, group, or movement.

Unrealistic Goals

Objectives that are not feasible or practical to achieve due to their excessive or overly ambitious nature.