The Owner of a Professional Baseball Team Asks the Account

question 194

Multiple Choice

The owner of a professional baseball team asks the account representative of an advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At this point, the account representative logically begins to discuss establishing ____ for the campaign.

• A) the target audience
• B) a budget
• C) a media plan
• D) objectives
• E) advertising directives

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Definitions:

Ultrasonic Cries

High frequency sounds, often beyond human hearing range, used by some animals, like bats and rodents, for communication or echolocation.

Cricket Behavior

Entails the study of actions or reactions of cricket species in response to external or internal stimuli, focusing on communication, reproduction, and survival strategies.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation, which can be tested and falsified through experimentation and observation.

Ultrasonic Cries

Sounds emitted above the human hearing range, often used for communication or echolocation in various species.