Advertising Campaign Objectives That Are Aimed at Making Customers' Attitudes

question 48

Multiple Choice

Advertising campaign objectives that are aimed at making customers' attitudes more favorable are stated in ____ terms.

• A) communication
• B) sales
• C) demand
• D) market
• E) survey

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Definitions:

Means-End Analysis

A problem-solving method that involves identifying the difference between the current state and the goal state, then creating and taking steps to reduce the difference.

Current State

The existing condition or situation of a system, organization, or individual at a particular time.

Eventual Goal

The ultimate aim or objective that is intended to be achieved in the long term, following the completion of all interim steps or phases.

Mixed Numeral

A number made up of a whole number and a fraction, such as 3 1/2.