The Primary Goal of a Media Planner Is to

question 6

Multiple Choice

The primary goal of a media planner is to

• A)choose the best commercial spots available.
• B)develop a message that works well with the firm's target market.
• C)achieve the appropriate message reach and frequency.
• D)use a wide variety of media to ensure the entire target audience is exposed.
• E)reach the largest number of people in the target market within the budget constraints.

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Definitions:

Taxes

Mandatory monetary levies enforced by a government on people or organizations to support public spending.

Price

The amount of money expected, required, or given in exchange for something else.

Gallons

A unit of volume measurement used primarily in the United States for liquids, equal to 3.785 liters.

Economic Questions

Fundamental questions addressing how an economy decides on what to produce, how to produce it, and for whom to produce, reflecting allocation of resources.