When a Copywriter and an Artist Combine the Copy with the Visual

question 117

Multiple Choice

When a copywriter and an artist combine the copy with the visual material for a television commercial, it usually is done through use of a

• A) parallel format.
• B) commercial layout.
• C) layout procedure.
• D) storyboard.
• E) visual-impact process.

---

Definitions:

Recycle

The process of collecting and processing materials that would otherwise be thrown away as trash and turning them into new products.

Euro

The official currency used by the member countries of the eurozone within the European Union.

Core Competencies

The unique strengths and abilities that a company possesses, giving it an advantage over competitors in delivering value to customers.

Generational Cohorts

Groups of people born in the same date range and who share similar cultural, social, and economic influences.