General Mills Used a Panel of Consumers to Evaluate Its

question 153

Multiple Choice

General Mills used a panel of consumers to evaluate its Cheerios campaign featuring children who read the cereal box and try to persuade their parents to watch their cholesterol. These consumers judged the advertisements prior to the execution of the advertising campaign. This is an example of a(n)

• A) pretest.
• B) inquiry.
• C) recognition test.
• D) recall test.
• E) posttest.

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Definitions:

Peter Drucker

A renowned management consultant, educator, and author, considered the father of modern management.

Effective Leadership

Leadership that achieves desired results or outcomes through the successful implementation of strategies and motivating team members.

Fiedler's Contingency Theory

A leadership theory proposing that effective group performance depends on the proper match between a leader's style of interacting with subordinates and the degree to which the situation gives control and influence to the leader.

Relationship-Oriented

A focus or approach that prioritizes building and maintaining positive relationships among individuals or groups.