Which of the Following Target Market Characteristics Are Most Important

question 4

Multiple Choice

Which of the following target market characteristics are most important to consider before determining the promotion mix ingredients?

• A) The size, geographic distribution, and demographic characteristics
• B) The cultural diversity and population size
• C) The age, sex, religion, and race characteristics
• D) Existing product adoption categories
• E) Existing levels of price consciousness

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Definitions:

Insurance Contract

An agreement between an insurer and a policyholder in which the insurer promises to pay for specific losses or damages in exchange for premiums paid by the policyholder.

Void

A term describing a contract or legal obligation that is null, having no legal force or effect from the beginning.

Wager

An agreement where a person stakes something of value on an uncertain event with the intent of winning something of greater value.

Statute Of Frauds

A legal principle that requires certain contracts to be in writing and signed by the parties involved, in order to be legally enforceable.