One Way for a Company to Measure the Effectiveness of Its

question 132

Multiple Choice

One way for a company to measure the effectiveness of its publicity-based public relations efforts is to

• A) tabulate the equivalent in advertising dollars if the time and space were purchased.
• B) ask for return of reply cards.
• C) calculate market share increase.
• D) count the number of exposures in the media.
• E) conduct an environmental audit of media alternatives.

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Definitions:

Performance

The act of carrying out or accomplishing an action, task, or function, often measured against known standards of accuracy, completeness, and speed.

Hindrance Stressors

Are aspects of the work environment or job tasks that impede progress toward achieving personal goals or fulfilling needs, leading to stress.

Strains

The pressure or tension experienced in a substance or object, or metaphorically, in an individual's psychological or emotional state.

Eustress

Positive stress that motivates individuals, leading to improved performance and well-being.