Which Promotion Mix Ingredient Costs Considerably More Than Advertising to Reach

question 126

Multiple Choice

Which promotion mix ingredient costs considerably more than advertising to reach just one person but can provide more immediate feedback?

• A) Publicity
• B) Sales management
• C) Sales promotion
• D) Personal selling
• E) Public relations

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Definitions:

Business Letter

A formal document used in professional contexts to communicate with clients, partners, or within an organization.

Résumés

A structured document used by individuals to present their background, skills, and accomplishments for employment purposes.

Electronic Media

Platforms or channels used for communication that operate electronically, such as radio, television, and the internet.

Retail Factory

A facility that directly sells its products to consumers without involving intermediaries, typically offering goods at reduced prices.