Use the Following to Answer the Questions

question 190

Multiple Choice

Use the following to answer the questions.
When introducing a new vehicle targeted to the under-30 population,Toyota used several different methods of communication.First,it did research in several large cities to find out who the opinion leaders were in that age group.By visiting the local nightlife,one or two people in each city were selected and given a new vehicle to drive for two weeks.They were told to share information about this new vehicle with their friends.After a few weeks,then a television campaign was launched with commercials introducing the new vehicle.Toyota also placed ads in magazines that were targeted to the under-30 age group,and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1.Toyota's act of giving the opinion leaders a new vehicle for two weeks is best described as an example of

• A) advertising.
• B) personal selling.
• C) sales promotion.
• D) buzz marketing.
• E) push marketing.

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Definitions:

Shift

A change in the position of a demand or supply curve on a graph, indicating a change in the quantity demanded or supplied at any given price.

Capital Stock

The total amount of physical goods that are used for production of other goods and services.

Economy

The large set of inter-related production, consumption, and exchange activities that aid in determining how scarce resources are allocated.

Increase

An upward change or growth in a quantity or value.