An Attempt to Create a Trend or Acceptance of a Product

question 114

Multiple Choice

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

• A)guerilla marketing.
• B)viral marketing.
• C)buzz marketing.
• D)personal publicity.
• E)conversational promotion.

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Definitions:

Par Value

The face value of a bond or the nominal value of a stock, as stated by the issuing company in its charter.

Common Stock

Represents equity ownership in a corporation, giving shareholders voting rights and a claim on a portion of the company's profits through dividends.

Treasury Shares

Shares that were issued and then repurchased by the issuer, reducing the quantity of outstanding stock.

Outstanding Shares

The total number of shares of a company's stock currently held by all its shareholders, including share blocks and restricted shares.