Use the Following to Answer the Questions

question 210

Multiple Choice

Use the following to answer the questions.
The manufacturers of Whizz,a new laundry detergent,are developing their promotional plan for the first year.They know they want to use an integrated communications strategy and are considering the use of advertising through TV and magazines,coupons,public relations,sales promotion,and viral marketing.They are not sure when to use each of these methods however,and have asked for your advice.
-Refer to Scenario 16.2.If the manufacturers of Whizz were to partner with Whirlpool to place a bottle of Whizz in each new washer that is purchased during the first year,this would be an example of

• A) advertising.
• B) sales promotion.
• C) viral marketing.
• D) packaging.
• E) publicity-based public relations.

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Definitions:

Statement of Cash Flows

A financial report that shows how changes in balance sheet and income affect cash and cash equivalents, breaking the analysis down to operating, investing, and financing activities.

Activities Reported

A summary or record of actions, events, or operations that have taken place within a specific period.

Balance Sheet

A financial statement that summarizes a company's assets, liabilities, and shareholders' equity at a specific point in time, providing insight into what the company owns and owes as well as the amount invested by shareholders.

Purpose

The justification for the existence, creation, or action of something.