Identifying an Unserved or Underserved Market Segment and Serving It

question 28

Multiple Choice

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

• A) the marketing concept.
• B) the wheel of retailing.
• C) retail positioning.
• D) targeted retailing.
• E) scrambled merchandising.

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Definitions:

Key Attributes

Essential qualities or features that define and differentiate an object, concept, or person.

Waggle Dance

A figure-eight dance performed by honeybees to communicate the direction and distance of a food source to other bees in the hive.

Pheromones

Chemical substances produced and released into the environment by animals, affecting the behavior or physiology of others of the same species.

Noncompensatory Model

A decision-making approach where no trade-offs are allowed; that is, a poor score in one criterion cannot be offset by a high score in another.