The Use of the Telephone and Other Nonpersonal Media to Introduce

question 247

Multiple Choice

The use of the telephone and other nonpersonal media to introduce products to consumers, who then can purchase the products through the mail, telephone, or the Internet is called

• A) direct marketing.
• B) telemarketing.
• C) remote purchasing.
• D) direct-response marketing.
• E) direct selling.

---

Definitions:

Sensory Neurons

Neurons that transmit sensory information from the body to the central nervous system for interpretation.

Afferent Nerves

Nerves that carry sensory information from the body's periphery towards the central nervous system.

HNP

Herniated Nucleus Pulposus; a condition where the soft center of a spinal disc pushes through a crack in the tougher exterior casing.

Analgesia

A state where pain is reduced or absent, which may be achieved through various medications or techniques.