Use the Following to Answer the Questions

question 30

Multiple Choice

Use the following to answer the questions.
Lands' End offers clothing and accessories for all members of the typical household.For many years,the products were sold only through catalogs.Later,they were available through the company on its Internet website.In the past few years,Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores.This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores.Additionally,the products available in Sears stores include Craftsman tools,lawn care equipment,and household appliances,which are not Lands' End types of product lines.This may create mixed messages about Lands' End to prospective customers.
-Refer to Scenario 15.2.When Lands' End sells its products through a catalog or the Internet,it is most likely a(an) ____,selling through ____.

• A) off-price retailer; direct marketing
• B) mass merchandiser; retail outlets
• C) retailer; direct marketing
• D) specialty retailer; retail outlets
• E) category killer; direct marketing

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Definitions:

Apply Shading

The process of adding a background color to text, cells, or elements in a document or spreadsheet to enhance readability or emphasize information.

Modify Font Color

The process of changing the color of the text in a document or graphic design to improve readability or aesthetic appeal.

Shape Style

A pre-defined combination of shape effects, such as outline, fill, and shadow, that can be applied to shapes in graphic applications to enhance visual appearance.

Draw Table

A feature in word processing and presentation software that allows users to create a table by manually drawing its rows and columns.