Long-Term Partnerships Among Channel Members Working Together to Reduce Inefficiencies,costs,and

question 173

Multiple Choice

Long-term partnerships among channel members working together to reduce inefficiencies,costs,and redundancies in the entire marketing channel is called

• A)supply chain management.
• B)vertical channel integration.
• C)industrial management.
• D)industrial distribution.
• E)marketing management.

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Definitions:

Chyme

The semi-fluid mass of partly digested food that moves from the stomach to the small intestine.

Ileum

The final and longest segment of the small intestine, where most of the absorption of nutrients and minerals from food takes place.

Peptic Ulcer

A sore that develops on the lining of the stomach, small intestine, or esophagus caused by the action of stomach acid.

Antacids

Substances that neutralize stomach acid to relieve heartburn, indigestion, and stomach upset.