Examlex
Rob Stevens is the head of a company that produces computer software for production scheduling. The firm is small and presently does not generate enough volume to justify hiring a sales force. The firm is probably using ____ to maintain contact with the firms using its products.
Construct Validity
The degree to which a test measures what it claims to be measuring, specifically in terms of whether the test actually assesses the theoretical construct it is designed to measure.
Predictive Validity
The level at which a score from a test or scale forecasts subsequent performance on a connected result.
Content Validity
Refers to the extent to which a test measures an intended content area.
Concurrent Validity
The degree to which the results of a test correlate with the results of other established measures taken at the same time.
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