Candy Bars and Chewing Gum Are Most Likely to Be

question 117

Multiple Choice

Candy bars and chewing gum are most likely to be distributed through ____ and ____.

• A) selective distribution; multiple channels
• B) intensive; dual distribution
• C) strategic channel alliances; intensive
• D) exclusive; a single channel
• E) dual distribution; convenience channels

---

Definitions:

Cross-Selling

A sales strategy where a company proposes additional products or services to a customer based on previous purchases.

Ineffective Management Oversight

A situation where the supervisory activities performed by managers or governing bodies fail to detect or prevent poor performance and non-compliance with policies and regulations.

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word of mouth or editorial coverage.

Media Coverage

The reporting of news and events by various outlets, such as newspapers, television, and online platforms.