Use the Following to Answer the Questions

question 16

Multiple Choice

Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1.If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers,to major department stores,then Liz Claiborne would be using ____ distribution.

• A) intensive
• B) vertical
• C) horizontal
• D) dual
• E) exclusive

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Definitions:

Reasonable Means

Methods or procedures that are practical and sensible, often used to achieve a certain outcome with minimal resources.

Unilateral Contract

A type of contract where only one party makes a promise to perform in exchange for an act by the other party.

Communicating Acceptance

The act of explicitly or implicitly conveying agreement to the terms of an offer, thereby forming a contract.

Formation of Contract

The process by which parties agree on terms and legally bind themselves to obligations and rights defined by a contract.