When a Firm Uses an Existing Brand Name as Part

question 207

Multiple Choice

When a firm uses an existing brand name as part of a brand name for a new product,this is called ____ branding.

• A) brand-extension
• B) licensed
• C) family
• D) individual
• E) new-product

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Definitions:

Bargaining Unit(s)

A group of employees with common interests and concerns who are represented collectively in negotiations with their employer.

Clerical Employees

Workers who perform administrative and office functions, such as typing, filing, and managing records.

Groundskeepers

Individuals responsible for the maintenance and landscaping of outdoor environments, such as parks, gardens, or sports fields.

Union Instrumentality

The perceived effectiveness of labor unions in achieving desired outcomes for their members, such as better wages and working conditions.