____ Occurs When Two or More Brands Are Placed on a Single

question 11

Multiple Choice

____ occurs when two or more brands are placed on a single product.

• A) Brand extension
• B) Brand licensing
• C) Line family branding
• D) Co-branding
• E) Cohort branding

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Definitions:

Differentiation Strategy

A business approach where a company develops unique products or services to stand out from competitors.

Organic Structure

An organizational format that is flexible, with low levels of formalization, wide spans of control, and decentralized decision-making.

Centralized

A system or organization where decision-making and the control of activities are concentrated in a central location or group.

Cost Leadership Strategy

A business approach aimed at becoming the lowest-cost producer in an industry to gain a competitive advantage.