Brand Name Awareness Is an Important Element of Brand Equity

question 203

Multiple Choice

Brand name awareness is an important element of brand equity because a familiar brand is more likely to be in a customer's ____ than an unfamiliar brand.

• A) inept set
• B) loyalty set
• C) preference group
• D) brand group
• E) consideration set

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Definitions:

Insurance Companies

Organizations that provide coverage, compensating losses or providing protection against risk, in exchange for premium payments.

Banks

Banks, which are authorized to accept deposits, grant loans, and deliver a range of financial services to both individual and corporate clients.

Telephone Directories

Published listings of telephone subscribers in a particular geographic area or subscribers to services provided by the organization that publishes the directory.

State and County Tax Rolls

Public records listing property within a given jurisdiction for the purpose of determining tax liabilities based on property values.