To Use Co-Branding Effectively, Which One of the Following Is

question 370

Multiple Choice

To use co-branding effectively, which one of the following is probably least important?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by two or more organizations.
• D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) The co-branded product should be able to benefit from the distribution system of both brands involved.

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Definitions:

Personality Differences

Variations in the patterns of thinking, feeling, and behaving that distinguish individuals from one another.

Situationism

The theory that behavior is determined more by situations than by personality traits.

Locus Of Control

A psychological concept that refers to individuals’ beliefs about the extent to which outcomes in their lives are under their own control versus external forces.

Reciprocal Determinism

The theory posited by Albert Bandura that a person's behavior both influences and is influenced by personal factors and the social environment.