Customers Will More Easily Recognize a New Product as Belonging

question 69

Multiple Choice

Customers will more easily recognize a new product as belonging to a particular product category if the marketers use

• A) family branding.
• B) innovative packaging.
• C) category-consistent packaging.
• D) category labeling.
• E) product category packaging.

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Definitions:

Solicitor-Client Privilege

A legal principle that protects the confidentiality of communications between lawyers and their clients.

Confidential

Information that is meant to be kept secret or private, often protected by law or agreement from unauthorized disclosure.

Code Of Ethics

A set of principles designed to guide the professional conduct of members within an organization or profession.

Duty Counsel

Legal advisors present in courts who provide assistance to individuals who do not have a lawyer, offering advice and sometimes representing them in court.