Use the Following to Answer the Questions

question 162

Multiple Choice

Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 13.2.Silk Soymilk probably increased demand for its single servings by facilitating increased consumption of the product through its practice of ____ packaging.

• A) innovative
• B) category-consistent
• C) handling-improved
• D) secondary-use
• E) multiple

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Definitions:

Eyelids

Foldable covers that protect the eye, consisting of an upper and a lower flap, and capable of blinking.

Drooping

Sagging or hanging down loosely, often used to describe parts of the body, plants, or objects.

Iris

The colored part of the eye surrounding the pupil, controlling light levels entering the eye by adjusting the pupil size.

Ciliary Body

A ring of tissue behind the iris of the eye, containing muscle that controls the shape of the lens for focusing and produces aqueous humor.