Use the Following to Answer the Questions

question 188

Multiple Choice

Use the following to answer the questions.
When Silk Soymilk began packaging its chocolate milk in single-serving sizes,the company chose drink boxes that did not need refrigeration.The boxes were only sold in shrink-wrapped sets of six.Single boxes were not available at grocery stores or convenience markets.Once the Silk chocolate product was selling well,they also began offering the Silk Soymilk vanilla flavor in the same type packaging.The Silk Soymilk brand,logo,and look of the boxes were the same as its larger half-gallon versions.The only difference in packaging style was the brown color for chocolate milk and the color white for vanilla.
-Refer to Scenario 13.2.If Silk Soymilk were to begin offering Silk Soymilk Chocolate Ice Cream Bars,this would be an example of

• A) a product line extension.
• B) individual branding.
• C) a brand extension.
• D) a private distributor brand.
• E) co-branding.

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Definitions:

Workplace

A location or environment where people are employed and perform tasks related to their jobs, which might vary from offices to outdoor sites.

Morale

The overall mood, attitude, and satisfaction of individuals or a group, often related to their work environment or team dynamics.

Productivity

The efficiency at which individuals or systems produce goods or complete tasks, often evaluated in terms of output per unit of input.

S.M.A.R.T.S System

This term does not seem to align with a well-known acronym or system in popular or professional discourse, and thus a precise definition cannot be provided.